This visualisation diagram relates to my
target audience because it shows a model of around this age range (25-55),
targeted at both gender. This photograph
in particular will be of a female but I will also do one the same with a male
to reach both genders. This reaches my target audience as they see an ideal
self/partner, which makes them want to buy this bag. I plan to use neutral colours to not only
stick with the companies house style (carry on the companies existing brand) but
also to appeal to an older audience, I want to target this audience as they
will have disposable income to buy these luxury bags. I chose this style of
poster to reflect a lot of other high-end bag companies as if my campaign has a
luxury feel the audience will be more prepared to pay more for the product. My
poster will reflect my client as I am advertising their bags in a simple form,
as I have investigated the client they usually go for a simple feel when
designing there other materials.
To improve this further I will need to go
more in depth in my annotations and also add more detail.I could add colours swatches to reflect the house style I am planning and create
a more visual document for the client to review.
This is my updated visualisation diagram, I have
added a colours scheme chart, social media links and more detailed annotations.I completed all 3 improvements i aimed to have done; adding detail to diagram (social media links) adding colour swatches and creating more in depth annotations.
