Codes and Conventions

Final Radio advert

Script for my radio advert:

Editing radio advert:

I am setting up the Adobe Premier to start editing my advert.
















Here i am placing my documents on the track and piecing them together to form a full advert.
i used the razor tool to cut up the advert and the move tool to place them back together.

Here i am editing the background music, to do this a raised the volume when there was no one speaking but decreased the volume when the speaking came in. 

This is me editing my radio advert. My radio advert is used to promote the brand and their products, i did this by including information about the company and its products, i also applied happy and upbeat backing music to give the brand a positive image.
i chose to do a radio advert as it reaches a wide audience of all ages, this is because people often listen to the radio in the car. My audience would have to have a large disposable income to be able to afford these luxury bags, therefor them listening to the advert in a car (which audience would need a high disposable income to purchase) is appropriate for the product. I used an upbeat female voice to give the brand a friendly and positive image to the audience and therefor the audience would be more likely purchase from this brand as they are seen as more trustworthy.
I got the backing music from freesound.org so it was copyright free and i didn't have to gain permission from the original owner.
I have stuck to Ofcom and ASA regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned
If i was to do this again i would have recorded the advert in a quieter space as the area i recorded ending up with quite a lot of background noise which made it hard to edit. Also i would have gained more feedback from my target audience before recording so i could add more information which would appeal to them.

Radio Advert:

 https://soundcloud.com/user-979623146/vlb-advert-2

Final Business card

Draft one:

Draft two:

Here I added social media links, I did this to further promote the brand as it is easily accessible to view their social media sites and gain instant information about the company. Also I used this to attract a slightly younger audience rather than restricting it to an older audience.

This is the final draft of the company business card I designed, this could be used to advertise the company as they can be handed out and passed around so people visit the website. First I placed the background on, I coloured this a orange, this was to stick to the house style colours (orange,white and back), this begins to create a brand for VLB. Next I added the logo, this advertises the brand, I wanted to make this big and clear so people can recognise it. Next I added on the contact information so people could find out more about the brand. I feel this is a successful advertising product as it can be easily distributed ad spread, also it has a clear message.

if I was going to do this again I would maybe add photographs of the bags as it would make the advertising clearer.

Final poster for web

Editing:

This is the final draft of my web banner/poster to advertise VLB, this is a similar poster to one of the print posters, this is because I wanted create a recognisable brand throughout. this poster would be viewed as a pop up add on websites, also as it is in a web format it could be used to advertise on social media. I choose to make a web poster as VLB is a web based company and so it reaches an audience which has access to the internet to visit the website, also if they have internet/device/computer then they will have disposable income which is the audience I am reaching.
I first edited the photograph by adding a warming filter, I did this with all the posters, this was to create a recognisable view of the company to the audience ( I wanted the company to be viewed as positive and friendly so it was more inviting to the audience). next I added on the border, I did this border as it replicates similar advertisement I have looked at for high-end products, I think it makes the advert look more sophisticated. finally I added the logo and text, I added more text on this poster, this is because with it being on a website people will have more time to read it.
I like that all my campaign products have a link to each other and can be recognisable to the audience, although I would have liked to include more photographs of people with the bags as only one product has a model in, this is what I would do if I was going to do this again.
I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

Final draft of Poster 1

Initial sketch: 

During editing:

Final Draft Of Poster:

This is my final poster, this would be used to advertise the VLB.

I chose the make the bag the main subject of the photograph so that it caught peoples attention and they understood what the advert was advertising. I decided to use the colours white and orange as they standout against the background and make it look clean/clear for the audience to view.

To edit this first i edited the photo by using the spot healing tool to remove any imperfections on the photograph, next i added a warming filter, this was to give the advert a positive look which therefor gives the brand the same image.

I got the logo and writing placed on top to give information about the product. This gives the company a simplistic and sophisticated look which would attract an audience with high disposable income to buy the bags. I feel like this reaches out to the target audience as there is no model, which reaches out to both genders, as well as the poster looking sophisticated which will attract a slightly older/richer audience.

I feel this poster would be successful in advertising VLB as it reaches the appropriate audience and shows off the product well. if I was to do this again I would find out a bit more information about the company/products so I could add more information on poster to inform the audience more.

I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

FInal Draft Poster 2

 

Visualisation diagram:

 

Editing:

 

 

 

 

This is the second poster I have produced to advertise for VLB. I wanted to produce two different posters so I could have a range of products when advertising, I also wanted to show diversity in the campaign. First when editing the photograph I used the spot healing tool, this was to remove imperfections on the photograph (mainly on the pavement). Next I added a warming filter, this was because I wanted both posters to look similar and have similar connotations (positive and happy). finally I added on the text/logo, I didn't add much information on this poster, this was so the company/logo would stand out and people could see it quickly if they were on the go. I kept the same housestyle colours in all of my products to create a brand for VLB, this is so all the different campaign products can be recognised to the audience.

I feel this reaches the target audience as it again looks sophisticated, this would attract an audience with higher disposable income. 

I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

Contact print

This is the contact print from the photographs to use on my VLB poster. Photographs 8200 and 8201 are unusable for my campign as they are over exposed, also i prefer to use the full length photographs becuase it looks more natural and shows off the bag. if I was to do this again I would use better lighting as the it was hard to work around the shadows.

3- final drafts of campaign.

Final draft of advertisement print poster:

 

Second Print Poster:

 

 

 

Regulations

In my advert i have made sure to stick to Ofcom regulations. One of the regulations is 'harm and offence' i have no broken this guideline as my advert doesn't include any harmful or offensive language/images. my advert only includes images of the product itself. I have not included any information about the company that they do not want to be published, this comes under 'privacy' regulation. In my advertisement the models have been older than 18, this means i haven't breached 'protecting under-eighteens'. 

Meeting the client brief

I have met the client brief for my advertising campaign as I have produced a variety of different campaign materials with targets both males and females. I did this by using gender neutral colours for my campaign, as well as 2/3 of my posters did not feature a model. My model can be seen as an ideal self/partner to the audience.
I have targeted an audience with high disposable income by giving the campaign a luxury feel as if they feel like they are getting a luxury product then they may want to spent more money on the product

Evidence of getting feedback from the client

Here i contacted my client to gain feedback on my drafts of products, here i included all the draft documents aswell as a feedback form.

LO3:evidence of producing drafts

Script

Visualisation diagram

Fonts & housestyle

Material analysis

This visualisation diagram relates to my target audience because it shows a model of around this age range (25-55), targeted at both gender.  This photograph in particular will be of a female but I will also do one the same with a male to reach both genders. This reaches my target audience as they see an ideal self/partner, which makes them want to buy this bag.  I plan to use neutral colours to not only stick with the companies house style  (carry on the companies existing brand) but also to appeal to an older audience, I want to target this audience as they will have disposable income to buy these luxury bags. I chose this style of poster to reflect a lot of other high-end bag companies as if my campaign has a luxury feel the audience will be more prepared to pay more for the product. My poster will reflect my client as I am advertising their bags in a simple form, as I have investigated the client they usually go for a simple feel when designing there other materials.

To improve this further I will need to go more in depth in my annotations and also add more detail.I could add colours swatches to reflect the house style I am planning and create a more visual document for the client to review. 

  This is my updated visualisation diagram, I have added a colours scheme chart, social media links and more detailed annotations.

I completed all 3 improvements i aimed to have done; adding detail to diagram (social media links) adding colour swatches and creating more in depth annotations. 

LO3: Draft of produce

 Visualisation Diagram: 

 

 Draft 1: Developed with annotations

Second Visualisation diagram:

Draft 1: Script