Visualisation diagram:
Editing:
This is the second poster I have produced to advertise for VLB. I wanted to produce two different posters so I could have a range of products when advertising, I also wanted to show diversity in the campaign. First when editing the photograph I used the spot healing tool, this was to remove imperfections on the photograph (mainly on the pavement). Next I added a warming filter, this was because I wanted both posters to look similar and have similar connotations (positive and happy). finally I added on the text/logo, I didn't add much information on this poster, this was so the company/logo would stand out and people could see it quickly if they were on the go. I kept the same housestyle colours in all of my products to create a brand for VLB, this is so all the different campaign products can be recognised to the audience.
I feel this reaches the target audience as it again looks sophisticated, this would attract an audience with higher disposable income.
I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned
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