Script for my radio advert:
Editing radio advert:
I am setting up the Adobe Premier to start editing my advert.
Here i am placing my documents on the track and piecing them together to form a full advert.
i used the razor tool to cut up the advert and the move tool to place them back together.
Here i am editing the background music, to do this a raised the volume when there was no one speaking but decreased the volume when the speaking came in.
This is me editing my radio advert. My radio advert is used to promote the brand and their products, i did this by including information about the company and its products, i also applied happy and upbeat backing music to give the brand a positive image.
i chose to do a radio advert as it reaches a wide audience of all ages, this is because people often listen to the radio in the car. My audience would have to have a large disposable income to be able to afford these luxury bags, therefor them listening to the advert in a car (which audience would need a high disposable income to purchase) is appropriate for the product. I used an upbeat female voice to give the brand a friendly and positive image to the audience and therefor the audience would be more likely purchase from this brand as they are seen as more trustworthy.
I got the backing music from freesound.org so it was copyright free and i didn't have to gain permission from the original owner.
I have stuck to Ofcom and ASA regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned
If i was to do this again i would have recorded the advert in a quieter space as the area i recorded ending up with quite a lot of background noise which made it hard to edit. Also i would have gained more feedback from my target audience before recording so i could add more information which would appeal to them.
Radio Advert:
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