Initial sketch:
During editing:
Final Draft Of Poster:
This is my final poster, this would be used to advertise the VLB.
I chose the make the bag the main subject of the photograph so that it caught peoples attention and they understood what the advert was advertising. I decided to use the colours white and orange as they standout against the background and make it look clean/clear for the audience to view.
To edit this first i edited the photo by using the spot healing tool to remove any imperfections on the photograph, next i added a warming filter, this was to give the advert a positive look which therefor gives the brand the same image.
I got the logo and writing placed on top to give information about the product. This gives the company a simplistic and sophisticated look which would attract an audience with high disposable income to buy the bags. I feel like this reaches out to the target audience as there is no model, which reaches out to both genders, as well as the poster looking sophisticated which will attract a slightly older/richer audience.
I feel this poster would be successful in advertising VLB as it reaches the appropriate audience and shows off the product well. if I was to do this again I would find out a bit more information about the company/products so I could add more information on poster to inform the audience more.
I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned 
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