Saturday, 3 June 2017

Final poster for web

Editing:







This is the final draft of my web banner/poster to advertise VLB, this is a similar poster to one of the print posters, this is because I wanted create a recognisable brand throughout. this poster would be viewed as a pop up add on websites, also as it is in a web format it could be used to advertise on social media. I choose to make a web poster as VLB is a web based company and so it reaches an audience which has access to the internet to visit the website, also if they have internet/device/computer then they will have disposable income which is the audience I am reaching.
I first edited the photograph by adding a warming filter, I did this with all the posters, this was to create a recognisable view of the company to the audience ( I wanted the company to be viewed as positive and friendly so it was more inviting to the audience). next I added on the border, I did this border as it replicates similar advertisement I have looked at for high-end products, I think it makes the advert look more sophisticated. finally I added the logo and text, I added more text on this poster, this is because with it being on a website people will have more time to read it.
I like that all my campaign products have a link to each other and can be recognisable to the audience, although I would have liked to include more photographs of people with the bags as only one product has a model in, this is what I would do if I was going to do this again.
I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

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