Meeting the client brief

I have met the client brief for my advertising campaign as I have produced a variety of different campaign materials with targets both males and females. I did this by using gender neutral colours for my campaign, as well as 2/3 of my posters did not feature a model. My model can be seen as an ideal self/partner to the audience.
I have targeted an audience with high disposable income by giving the campaign a luxury feel as if they feel like they are getting a luxury product then they may want to spent more money on the product

Evidence of getting feedback from the client

Here i contacted my client to gain feedback on my drafts of products, here i included all the draft documents aswell as a feedback form.

LO3:evidence of producing drafts

Script

Visualisation diagram

Fonts & housestyle

Material analysis

This visualisation diagram relates to my target audience because it shows a model of around this age range (25-55), targeted at both gender.  This photograph in particular will be of a female but I will also do one the same with a male to reach both genders. This reaches my target audience as they see an ideal self/partner, which makes them want to buy this bag.  I plan to use neutral colours to not only stick with the companies house style  (carry on the companies existing brand) but also to appeal to an older audience, I want to target this audience as they will have disposable income to buy these luxury bags. I chose this style of poster to reflect a lot of other high-end bag companies as if my campaign has a luxury feel the audience will be more prepared to pay more for the product. My poster will reflect my client as I am advertising their bags in a simple form, as I have investigated the client they usually go for a simple feel when designing there other materials.

To improve this further I will need to go more in depth in my annotations and also add more detail.I could add colours swatches to reflect the house style I am planning and create a more visual document for the client to review. 

  This is my updated visualisation diagram, I have added a colours scheme chart, social media links and more detailed annotations.

I completed all 3 improvements i aimed to have done; adding detail to diagram (social media links) adding colour swatches and creating more in depth annotations.