FInal Draft Poster 2

 

Visualisation diagram:

 

Editing:

 

 

 

 

This is the second poster I have produced to advertise for VLB. I wanted to produce two different posters so I could have a range of products when advertising, I also wanted to show diversity in the campaign. First when editing the photograph I used the spot healing tool, this was to remove imperfections on the photograph (mainly on the pavement). Next I added a warming filter, this was because I wanted both posters to look similar and have similar connotations (positive and happy). finally I added on the text/logo, I didn't add much information on this poster, this was so the company/logo would stand out and people could see it quickly if they were on the go. I kept the same housestyle colours in all of my products to create a brand for VLB, this is so all the different campaign products can be recognised to the audience.

I feel this reaches the target audience as it again looks sophisticated, this would attract an audience with higher disposable income. 

I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

Contact print

This is the contact print from the photographs to use on my VLB poster. Photographs 8200 and 8201 are unusable for my campign as they are over exposed, also i prefer to use the full length photographs becuase it looks more natural and shows off the bag. if I was to do this again I would use better lighting as the it was hard to work around the shadows.

3- final drafts of campaign.

Final draft of advertisement print poster:

 

Second Print Poster:

 

 

 

Regulations

In my advert i have made sure to stick to Ofcom regulations. One of the regulations is 'harm and offence' i have no broken this guideline as my advert doesn't include any harmful or offensive language/images. my advert only includes images of the product itself. I have not included any information about the company that they do not want to be published, this comes under 'privacy' regulation. In my advertisement the models have been older than 18, this means i haven't breached 'protecting under-eighteens'. 

Meeting the client brief

I have met the client brief for my advertising campaign as I have produced a variety of different campaign materials with targets both males and females. I did this by using gender neutral colours for my campaign, as well as 2/3 of my posters did not feature a model. My model can be seen as an ideal self/partner to the audience.
I have targeted an audience with high disposable income by giving the campaign a luxury feel as if they feel like they are getting a luxury product then they may want to spent more money on the product

Evidence of getting feedback from the client

Here i contacted my client to gain feedback on my drafts of products, here i included all the draft documents aswell as a feedback form.

LO3:evidence of producing drafts