Final poster for web

Editing:

This is the final draft of my web banner/poster to advertise VLB, this is a similar poster to one of the print posters, this is because I wanted create a recognisable brand throughout. this poster would be viewed as a pop up add on websites, also as it is in a web format it could be used to advertise on social media. I choose to make a web poster as VLB is a web based company and so it reaches an audience which has access to the internet to visit the website, also if they have internet/device/computer then they will have disposable income which is the audience I am reaching.
I first edited the photograph by adding a warming filter, I did this with all the posters, this was to create a recognisable view of the company to the audience ( I wanted the company to be viewed as positive and friendly so it was more inviting to the audience). next I added on the border, I did this border as it replicates similar advertisement I have looked at for high-end products, I think it makes the advert look more sophisticated. finally I added the logo and text, I added more text on this poster, this is because with it being on a website people will have more time to read it.
I like that all my campaign products have a link to each other and can be recognisable to the audience, although I would have liked to include more photographs of people with the bags as only one product has a model in, this is what I would do if I was going to do this again.
I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

Final draft of Poster 1

Initial sketch: 

During editing:

Final Draft Of Poster:

This is my final poster, this would be used to advertise the VLB.

I chose the make the bag the main subject of the photograph so that it caught peoples attention and they understood what the advert was advertising. I decided to use the colours white and orange as they standout against the background and make it look clean/clear for the audience to view.

To edit this first i edited the photo by using the spot healing tool to remove any imperfections on the photograph, next i added a warming filter, this was to give the advert a positive look which therefor gives the brand the same image.

I got the logo and writing placed on top to give information about the product. This gives the company a simplistic and sophisticated look which would attract an audience with high disposable income to buy the bags. I feel like this reaches out to the target audience as there is no model, which reaches out to both genders, as well as the poster looking sophisticated which will attract a slightly older/richer audience.

I feel this poster would be successful in advertising VLB as it reaches the appropriate audience and shows off the product well. if I was to do this again I would find out a bit more information about the company/products so I could add more information on poster to inform the audience more.

I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

FInal Draft Poster 2

 

Visualisation diagram:

 

Editing:

 

 

 

 

This is the second poster I have produced to advertise for VLB. I wanted to produce two different posters so I could have a range of products when advertising, I also wanted to show diversity in the campaign. First when editing the photograph I used the spot healing tool, this was to remove imperfections on the photograph (mainly on the pavement). Next I added a warming filter, this was because I wanted both posters to look similar and have similar connotations (positive and happy). finally I added on the text/logo, I didn't add much information on this poster, this was so the company/logo would stand out and people could see it quickly if they were on the go. I kept the same housestyle colours in all of my products to create a brand for VLB, this is so all the different campaign products can be recognised to the audience.

I feel this reaches the target audience as it again looks sophisticated, this would attract an audience with higher disposable income. 

I have stuck to Ofcom's regulations/guidelines I this product as I have no included misleading content, I have not included offensive content or any defamatory language. this is important as I do not want my advert banned

Contact print

This is the contact print from the photographs to use on my VLB poster. Photographs 8200 and 8201 are unusable for my campign as they are over exposed, also i prefer to use the full length photographs becuase it looks more natural and shows off the bag. if I was to do this again I would use better lighting as the it was hard to work around the shadows.

3- final drafts of campaign.

Final draft of advertisement print poster:

 

Second Print Poster:

 

 

 

Regulations

In my advert i have made sure to stick to Ofcom regulations. One of the regulations is 'harm and offence' i have no broken this guideline as my advert doesn't include any harmful or offensive language/images. my advert only includes images of the product itself. I have not included any information about the company that they do not want to be published, this comes under 'privacy' regulation. In my advertisement the models have been older than 18, this means i haven't breached 'protecting under-eighteens'. 

Meeting the client brief

I have met the client brief for my advertising campaign as I have produced a variety of different campaign materials with targets both males and females. I did this by using gender neutral colours for my campaign, as well as 2/3 of my posters did not feature a model. My model can be seen as an ideal self/partner to the audience.
I have targeted an audience with high disposable income by giving the campaign a luxury feel as if they feel like they are getting a luxury product then they may want to spent more money on the product