Creating a brand for VLB

Brand synergy: using common themes and ideas to convey a clear message through varied media.

To create a brand for vintage leather bags i will use the same colours,photographs and font throughout the different campaign pieces. The purpose of my advertisement is to get people to visit and buy off vintage leather bags website, i will do this by adding links to the website and social media sites.

Draft one of new logo and slogan:

I changed the font in draft two and added colour, this was to make the logo stand out more to use on all my campaign materials. I used this colour to create a brand colour across all my different campaign materials.

Draft two of new logo and slogan:



LO2: Legal and Ethical regulations

 The regulator for my advert will be ASA.
i will aviod getting in trouble with the ASA by not include explict content,strong langauge,violence and drug abuse. i will do this by not including offensive content or language which could offened the public. if i didn't stick into the ASA guidlines my advert would be banned and i could get prosecuted. i would have to make my advert apporriate by not showing any nudity or sexual content, i will also not include any glorification of violence or weapons in my campaign.

To avoid any ethical issues i will not use models which glorify eating disorders by them being skinny, i will use models which represent the public.

prelim poster

This is the first prelim for my VLB Poster, I like the layout of the text and border as I think it looks clear and simple so the audience know what the company is advertising. I don't like the photograph as I feel it is over exposed and therefor the text doesn't stand out as well, this is important as the audience need to see the company's name. I will not be using this as part of my campaign

LO2: Campaign release

The release for my campaign will be a slow release, this involves releasing parts of the campaign slowly.
First i will release radio advert, then the print advert then after i will release the poster. This is because people can see the posters and advert which will get them interested in the product.

This is a gantt chart to show this:

LO2: Work plan

below the line: advertises to an individual or a niche audience
above the line: advertising to a mass audience.

tasks:
-do research of other campaigns
-find models
-plan shoots
-take photos/film
-edit photos
-put campaign together

16th of January

i need to compete all the tasks inorder to make my campaign such as create workplan,moodboard,storyboard,photographying/filming.

LO2:Location Recce

I will be Photographing in sheffield town center, i will shoot in various areas around sheffield. Before and while shooting i will refer to my risk assesement to ensure i am sticking to regulation. I will need to visit these locations before filming inorder to take into account the risks.
 

LO2: Risk assesment

Risk Assesments

OVERVIEW RISK ASSESSMENT:

LO2: Planning and Outlining jobs

Vintage Leather
I will have to do all of these jobs when doing my campaign:

• production schedule- plan out milestones and tasks 
• Storyboard (possibly)
• moodboard- to identify target audience 
• Equipment list- camera,SDcard,lights, backups
• Photoshoot; equiptment, callsheet,model resease forms

LO2: Roles and Responsibilities

I am doing this advertisement campaign alone so all the work i will produce all the work.

LO2: Gantt chart

LO2: target audience for Vintage leather

target audience:
- age: 25-60 age, this is because  they would have disposable income to spend on the bags and may like vintage style bags
-gender: this needs to appeal to both gender
-desposable income: The target audiece would need a large disposable income as the bag are quite expensive (£100-£150)

moodboard of my ideal audiences preference:

LO2: Campaign ideas and audience

UTC media department:

Short advertisement, print advert, web advert. Aimed for 14-17 year olds who

are looking to apply to join the course, also any businesses wanting to work with this department.

Leather bags:

Short advertisement, print advert. Aimed for men and women.

Unplugged magazine:

Print, web. 16-21 year olds who are interested In indie music, advertising for the magazine launch.

 My  pitch:

 Leather Bags: i want to give a modern and young feel to the campaign as it shows vintage leather bags which are popular with younger audiences although i also want to aim it an any age range to produce a wider target audience. i plan on making a print advertisement to be shown on posters, i want to take a person for each gender (as the bag is for mixed genders)  with a bag and pose them together, this connotes to the audience of the mixed gender audience as most may think its only for females. I also might make a short advertisement of them modelling the bags  and connoting the target audience. i want to use gender neutral colours throught the campaign to connote the target audience of mixed genders, i also want to create a feel of luxury form the campaign to attract an audience with quite high disposable income so they will want to indulge in buying on eof the bags.

                               


(some ideas from vintage leather bag campaigns)


 In this campaign i want it to feature both men and women, i want the campaign to look quite highend and professional to attract the appropriate audience. I would shoot photos at a studio with a white background or shoot next to a graffitied wall to appeal to the younger teenage audience.

Explanation of media choices

I want to create print and radio advertisement for this campaign, this is because i think it will reach a wide audience and target the correct audience.
i want to give VLB a classic and luxury feel, to do this i will produce adverts such as this:

Contacting the Client

LO1: Feedback

I have added more detail to my analysis of each of the campaigns and talked about legal/ethical issues throughout.

Advertisement campaign: Suicide Squad

Suicide Squad advertisement campaign:

magazine advertisement

Poster

Billboard

Official Trailer

Teaser trailer 

This movie advertisement campaign is targeted at teens aged 15+, this is shown on the rating of the film but also we can see it through the people who are cast (mainly young adults) and a mature story line. The target audience is also mixed genders because it would primarily be targeted for males because it is about superheroes/villans which is stereotypically for males (i.e comics) but they have added more female roles and featured females to widen the target audience. also by using alot of stereotypical female colours (pink This film is aimed for any families with any disposable income, this is because you have to pay to go and see it or buy the film which costs money.The genre of this film is action/fantasy, this is connoted by the skulls,weapons,fast trailer/music etc. shown on advertisement, by using this in advertisment it connotes to the audience the genre and theme of the film which can attract the correct audience.The bright colours and design of this camapign help with making it look very eye catching, this appeals to the primarily teenage audience as it creates spectacle.

By using popular superhereos/villan the campaign was very recognisable to alot of people which aswell widens the target audience it also makes people want to see the movie more as they would already know about the plot/narrative of the film. This method was helped by the plot of the movie as they were about theses superheroes/villans but the campaign featured these people to inform the audience about this and attract them by using it.

The main message for this campaign is to advertise and promote to make people want to watch it (creating profit)by making them aware, by using multiple teasers and trailers it get the audience excited for when the film comes out also by using bright spectacle on the posters/billboards to attract more attention. As most films they released short clips or pictures from the film to get people excited, they spread this out over a few months before the film to keep interest in the film rather than the interest peaking and then fading before the film is out.
For this campaign they use many different platforms of media to promote it; trailers,magazines,billboards,posters,social media, these all keep interest alive surrounding the film strengthening the campaign.

The campaign for this film was very successful as it produced a lot of attention for the film even if people didn't like it when they actually saw it. By creating mechanise and link towards the film it means that people will be more likely to buy into the film producing more money.
The campaign released media on print and web platforms to attract a wide audience, they also used alot of social media to connect with a teenage target audience and used social media as an advantage to share information about the film.

The legal and ethical issues surrounding this campaign lie with the violence and crime promoted in it, this can be controlled by the age rating (15) of the film as older audiences are aloud to see more violent content.

Advertising campaign analysis: Coca-Cola

Advertising campaign
This Campaign took place  around summer of 2013/2014, by producing this campaign in summer it means more people are likely to buy it, with being in hotter weather and around more friends for children off school, this also could reinforce the idea of a younger target audience.
 The Coca-Cola campaigns core message to 'share a coke with...' someone therefore making the audience buy more drinks to share with friends. it uses 'share a coke with' on their campaigns and featuring multiple bottles of the drink with different names which encourages people to buy more drinks fro their friends. This advertising campaign is aimed at a target audience with disposable income to buy Coca-cola rather than a cheaper branded drink, although coke isn't that expensive.
Red is a trade mark colour for Coca-Cola, this colour connotes love and simulates feelings of desire, by doing this Coca-Cola connotes these feeling on people who drink it which makes people want to buy the drink therefore creating profit which is their main goal.
The campaign is aimed at both genders, this is shown my the gender neutral colours used, by the names used in the campaign as there are names from both genders and for the mixture of genders in the advert. By aiming the campaign at both genders it widens the target audience therefore create more profit.
Although there is no specific age for the target audience the campaign and company uses the colour white connoting youthfulness which could be used to target a younger audience as they are more likely to buy it, also the campaign features a lot of younger people which could show this younger target audience. 

(different platforms of advertisement)






Coca-Cola use mainly print media for this campaign but do also have links to social media and websites as a younger audience may like to follow updates for this campaign,print adverts are used to attract attention and raise awareness of the product that is available which makes it recognisable in shops.
Ethical issues with this campaign is that it promotes unhealthy eating/drinking as Coca-cola does not have any health benifits and contains a lot of sugar/calories etc which could be harmful in large amounts, they resolve this by clearly stating the contents and allowance in its drinks so customers will by drinking it know the information.

Advertising campaign analysis: Perfume

Advertising campaign analysis

This advertising campaign took place in 2016 following the release of the perfume, this campaign was made to promote the product and make the audience buy it.

This advert is aimed at females; we know this because it is a product used by females in the advert/posters but also perfume is usually a female marketed product.
In this advert it starts as the girl being sad and powerless but when she uses the perfume she becomes happy and empowered, this is used to attract the females as it shows an ideal self (someone who is empowered and happy) after using the product. When the advert connotes sadness this can be seen as relatable to the audience has most people will feel sad at some point, this can attract the audience as they see the positive affect this perfume claims to do. 

The campaign is mainly based around the colours green and blue which stereotypically would appeal to men, this advert challenges this stereotype by using these colours but to appeal to women. The colour green could also link to envy to connote the envy other female will feel when you wear this fragrance as you will feel more empowered. This perfume connotes a bold, spontaneous, fun and colourful girl who expresses herself which is portrayed to the target audience of females as an ideal self. The word 'Kenzo' is a Japanese word means strong and wise, this could have also been used to connote how the perfume makes the girl feel.

This is targeted at an B/C1 because they have disposable income, this is because the perfume will cost quite a lot of money ad other people wouldn't be able to afford it. we can also see for the campaign it is aimed at this audience as the girl used it is portrayed to be around this category.
Ethical issues behind this campaign may by the violence shown as it could be seen as harmful to younger viewers, to work around this the campaign may be shown after watershed to stop young viewers being effected by it.

Advertising campaign analysis: save the children campaign (2014)

save the children campiagn:

  (screenshots from the advert)

(The poster for the campaign)

This campaign was realeased in march 2014.The main message beind this campaign is to raise awareness of the lives the children have in war zones such as Syria.
This advert starts off with the girl having her birthday with a big cake and a big celebration then she does everyday noraml things a child would do like play,watch TV,draw etc but soon her home becomes a war zone and she is sent off much like children in Syria would be, the advert ends with her and he mum 'celerbrating' her next birthday connoting all this happened in a year of her life. By using a situation that the people can relate to (everyday activities such as watching TV,riding a bike)and changing it so the audience can see what it like if England was like Syria creates a emotive purpose behind this advertisment.
The campaign 'save the children' 'save syrias children' targets people of all ages,genders and backgrounds becuase it is to simply raise awareness of the situation, although it may also be focused more of adults who have the ability to donate and help the crisis which is shown by the family in the advert.
This advert may also be targeted for families with young children as they will feel more connected to the advert becuase they can understand what it would be like to be put in that kind of situation.
The campaign was realeased in 2014 when people started to take notice of the problem in Syria, on a follow up advet for the campaign 'still the most shocking second day' of 2016 uses the same concept but on a more sever level to connote the severity of the situation.
This campaign may have ethical issues around the disturbing content if it was shown to a younger audience, this campaign may be shown later at night (after watershed) to ensure a younger audience doesn't see it.
this campaign focused mainly on the tv/web advertisment to raise awareness, this is becuase it can spread fast through social media and reguar showings of the advert. They did also produce a print poster which was shown on billboards/posters. I think this campaign was quite successful becuase it was emotive towards families and adults who understood the situation.