LO2: Campaign ideas and audience

UTC media department:

Short advertisement, print advert, web advert. Aimed for 14-17 year olds who

are looking to apply to join the course, also any businesses wanting to work with this department.

Leather bags:

Short advertisement, print advert. Aimed for men and women.

Unplugged magazine:

Print, web. 16-21 year olds who are interested In indie music, advertising for the magazine launch.

 My  pitch:

 Leather Bags: i want to give a modern and young feel to the campaign as it shows vintage leather bags which are popular with younger audiences although i also want to aim it an any age range to produce a wider target audience. i plan on making a print advertisement to be shown on posters, i want to take a person for each gender (as the bag is for mixed genders)  with a bag and pose them together, this connotes to the audience of the mixed gender audience as most may think its only for females. I also might make a short advertisement of them modelling the bags  and connoting the target audience. i want to use gender neutral colours throught the campaign to connote the target audience of mixed genders, i also want to create a feel of luxury form the campaign to attract an audience with quite high disposable income so they will want to indulge in buying on eof the bags.

                               


(some ideas from vintage leather bag campaigns)


 In this campaign i want it to feature both men and women, i want the campaign to look quite highend and professional to attract the appropriate audience. I would shoot photos at a studio with a white background or shoot next to a graffitied wall to appeal to the younger teenage audience.