The regulator for my advert will be ASA.
i will aviod getting in trouble with the ASA by not include explict content,strong langauge,violence and drug abuse. i will do this by not including offensive content or language which could offened the public. if i didn't stick into the ASA guidlines my advert would be banned and i could get prosecuted. i would have to make my advert apporriate by not showing any nudity or sexual content, i will also not include any glorification of violence or weapons in my campaign.
To avoid any ethical issues i will not use models which glorify eating disorders by them being skinny, i will use models which represent the public.
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