Advertising campaign analysis: save the children campaign (2014)

save the children campiagn:

  (screenshots from the advert)

(The poster for the campaign)

This campaign was realeased in march 2014.The main message beind this campaign is to raise awareness of the lives the children have in war zones such as Syria.
This advert starts off with the girl having her birthday with a big cake and a big celebration then she does everyday noraml things a child would do like play,watch TV,draw etc but soon her home becomes a war zone and she is sent off much like children in Syria would be, the advert ends with her and he mum 'celerbrating' her next birthday connoting all this happened in a year of her life. By using a situation that the people can relate to (everyday activities such as watching TV,riding a bike)and changing it so the audience can see what it like if England was like Syria creates a emotive purpose behind this advertisment.
The campaign 'save the children' 'save syrias children' targets people of all ages,genders and backgrounds becuase it is to simply raise awareness of the situation, although it may also be focused more of adults who have the ability to donate and help the crisis which is shown by the family in the advert.
This advert may also be targeted for families with young children as they will feel more connected to the advert becuase they can understand what it would be like to be put in that kind of situation.
The campaign was realeased in 2014 when people started to take notice of the problem in Syria, on a follow up advet for the campaign 'still the most shocking second day' of 2016 uses the same concept but on a more sever level to connote the severity of the situation.
This campaign may have ethical issues around the disturbing content if it was shown to a younger audience, this campaign may be shown later at night (after watershed) to ensure a younger audience doesn't see it.
this campaign focused mainly on the tv/web advertisment to raise awareness, this is becuase it can spread fast through social media and reguar showings of the advert. They did also produce a print poster which was shown on billboards/posters. I think this campaign was quite successful becuase it was emotive towards families and adults who understood the situation.