Advertising campaign analysis: Coca-Cola

Advertising campaign
This Campaign took place  around summer of 2013/2014, by producing this campaign in summer it means more people are likely to buy it, with being in hotter weather and around more friends for children off school, this also could reinforce the idea of a younger target audience.
 The Coca-Cola campaigns core message to 'share a coke with...' someone therefore making the audience buy more drinks to share with friends. it uses 'share a coke with' on their campaigns and featuring multiple bottles of the drink with different names which encourages people to buy more drinks fro their friends. This advertising campaign is aimed at a target audience with disposable income to buy Coca-cola rather than a cheaper branded drink, although coke isn't that expensive.
Red is a trade mark colour for Coca-Cola, this colour connotes love and simulates feelings of desire, by doing this Coca-Cola connotes these feeling on people who drink it which makes people want to buy the drink therefore creating profit which is their main goal.
The campaign is aimed at both genders, this is shown my the gender neutral colours used, by the names used in the campaign as there are names from both genders and for the mixture of genders in the advert. By aiming the campaign at both genders it widens the target audience therefore create more profit.
Although there is no specific age for the target audience the campaign and company uses the colour white connoting youthfulness which could be used to target a younger audience as they are more likely to buy it, also the campaign features a lot of younger people which could show this younger target audience. 

(different platforms of advertisement)






Coca-Cola use mainly print media for this campaign but do also have links to social media and websites as a younger audience may like to follow updates for this campaign,print adverts are used to attract attention and raise awareness of the product that is available which makes it recognisable in shops.
Ethical issues with this campaign is that it promotes unhealthy eating/drinking as Coca-cola does not have any health benifits and contains a lot of sugar/calories etc which could be harmful in large amounts, they resolve this by clearly stating the contents and allowance in its drinks so customers will by drinking it know the information.