Creating a brand for VLB

Brand synergy: using common themes and ideas to convey a clear message through varied media.

To create a brand for vintage leather bags i will use the same colours,photographs and font throughout the different campaign pieces. The purpose of my advertisement is to get people to visit and buy off vintage leather bags website, i will do this by adding links to the website and social media sites.

Draft one of new logo and slogan:

I changed the font in draft two and added colour, this was to make the logo stand out more to use on all my campaign materials. I used this colour to create a brand colour across all my different campaign materials.

Draft two of new logo and slogan: