Material analysis

This visualisation diagram relates to my target audience because it shows a model of around this age range (25-55), targeted at both gender.  This photograph in particular will be of a female but I will also do one the same with a male to reach both genders. This reaches my target audience as they see an ideal self/partner, which makes them want to buy this bag.  I plan to use neutral colours to not only stick with the companies house style  (carry on the companies existing brand) but also to appeal to an older audience, I want to target this audience as they will have disposable income to buy these luxury bags. I chose this style of poster to reflect a lot of other high-end bag companies as if my campaign has a luxury feel the audience will be more prepared to pay more for the product. My poster will reflect my client as I am advertising their bags in a simple form, as I have investigated the client they usually go for a simple feel when designing there other materials.

To improve this further I will need to go more in depth in my annotations and also add more detail.I could add colours swatches to reflect the house style I am planning and create a more visual document for the client to review. 

  This is my updated visualisation diagram, I have added a colours scheme chart, social media links and more detailed annotations.

I completed all 3 improvements i aimed to have done; adding detail to diagram (social media links) adding colour swatches and creating more in depth annotations. 

LO3: Draft of produce

 Visualisation Diagram: 

 

 Draft 1: Developed with annotations

Second Visualisation diagram:

Draft 1: Script

Legal Bodies

Legal Bodies
These are the different legal bodies i will have to consider when making my advertisment, the legal bodies i will have to abide by the guidelines are Ofcom and ASA

• ofcom- (Office of Communications) is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
• BBFC- (British Board of Film Classification) is responsible for the national classification and censorship of films exhibited at cinemas and video works.

• ASA-(Advertising Standards Authority)regulator of advertising across all media and deal with advice/complaints to take action against misleading, harmful or offensive advertisements.

Creating a brand for VLB

Brand synergy: using common themes and ideas to convey a clear message through varied media.

To create a brand for vintage leather bags i will use the same colours,photographs and font throughout the different campaign pieces. The purpose of my advertisement is to get people to visit and buy off vintage leather bags website, i will do this by adding links to the website and social media sites.

Draft one of new logo and slogan:

I changed the font in draft two and added colour, this was to make the logo stand out more to use on all my campaign materials. I used this colour to create a brand colour across all my different campaign materials.

Draft two of new logo and slogan:



LO2: Legal and Ethical regulations

 The regulator for my advert will be ASA.
i will aviod getting in trouble with the ASA by not include explict content,strong langauge,violence and drug abuse. i will do this by not including offensive content or language which could offened the public. if i didn't stick into the ASA guidlines my advert would be banned and i could get prosecuted. i would have to make my advert apporriate by not showing any nudity or sexual content, i will also not include any glorification of violence or weapons in my campaign.

To avoid any ethical issues i will not use models which glorify eating disorders by them being skinny, i will use models which represent the public.

prelim poster

This is the first prelim for my VLB Poster, I like the layout of the text and border as I think it looks clear and simple so the audience know what the company is advertising. I don't like the photograph as I feel it is over exposed and therefor the text doesn't stand out as well, this is important as the audience need to see the company's name. I will not be using this as part of my campaign

LO2: Campaign release

The release for my campaign will be a slow release, this involves releasing parts of the campaign slowly.
First i will release radio advert, then the print advert then after i will release the poster. This is because people can see the posters and advert which will get them interested in the product.

This is a gantt chart to show this: